TWO:The Commons Room of the Third Building of City One was a large affair, whose three bare metal walls enclosed more space than any other single living-quarters room in the Building; but the presence of the fourth wall made it seem tiny. That wall was nearly all window, a non-shatterable clear plastic immensely superior to that laboratory material, glass. It displayed a single unbroken sweep of forty feet, and it looked down on the forests of Fruyling's World from a height of sixteen stories. Men new to the Third Building usually sat with their backs to that enormous window, and even the eldest inhabitants usually placed their chairs somehow out of line with it, and looked instead at the walls, at their companions, or at their own hands.
Armed with insight, we embark on designing the right brand experience that engages the audience. It encompasses both the strategic direction and creative execution that solves a business problem and brings the brand to life.
In the create phase, the big idea is unleashed to the world through different media touchpoints. This is when we watch the audience fall in love all over again with our client’s brand.
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